Bachelor of Arts (Creative Industries)

This major prepares you to work in cultural and creative industries with a strong focus on inclusion, diversity and ethical practice.  

Throughout the degree, you’ll gain insight into how the creative sector operates, from freelancing to corporate settings and discover where your passions fit. 

With the flexible nature of this major, you can choose to specialise in one of the following areas, depending on your career goals: 

Media and Communication 

This option is ideal if you're curious about how audiences engage with media, entertainment and news. You'll explore how these industries understand and connect with people, and learn practical skills like conducting interviews and writing research proposals. It’s a great fit if you’re interested in media, marketing or communication roles within the creative industries. 

Community Arts 

If you’re passionate about using creativity to bring people together, this option focuses on transforming public spaces through collaborative projects. You’ll learn how to analyse community needs, develop creative ideas that respond to those needs, and work in teams to develop and present real-world initiatives. It’s perfect if you want to make a tangible impact through arts and culture, to give you a strong foundation for careers in cultural programming, arts policy, cultural development and community engagement.

Stakeholder Engagement and Marketing 

If you're drawn to strategic communication, public relations or advertising, this option gives you hands-on experience in designing campaigns, engaging stakeholders and pitching creative solutions. You’ll learn how to develop marketing communication plans and present ideas to real clients, preparing you for roles in PR, brand strategy, corporate communication or creative consultancy. 

You’ll study: 

• how the creative industries shape cultural development and drive socially engaged arts practices 
• community programming and its impact on participation, inclusion and policy. 
• how to identify opportunities for creative ventures through project planning, risk assessment and how to write funding proposals and identify funding opportunities. 
• interdisciplinary cultural practices and respectful engagement with diverse communities. 
• a deep dive into a case study of a business, and learn about factors that impact a business or organisations performance and strategy 
• learn research methods to inform cultural development and creative practice. 

Your learning will have an emphasis on real-world experience, with opportunities to collaborate across disciplines and apply your skills in community and industry settings. 

With careful curation of your second major, you can tailor your degree to suit your career goals, whether that’s in policy, digital learning, community education or disaster preparedness.  

Double degrees

Combine your Bachelor of Arts (Creative industries) degree with a Bachelor of Laws (Honours) and graduate with two qualifications in just 5.5 years. This double degree is ideal for students who want to shape policy, lead cultural change, and advocate for inclusive and ethical practices across creative and legal sectors.  

Whether you're interested in cultural development, social justice, or creative entrepreneurship, this combination gives you the tools to influence how communities engage with the arts and the legal frameworks that support them. 

• Bachelor of Arts / Bachelor of Laws (Honours) 

Careers and outcomes

This major opens up a wide range of career options for students interested in creative industries, cultural development, social impact and community engagement. Whether you're drawn to working with communities, shaping cultural policy, or creating inclusive programs, you'll graduate with the skills to make a meaningful contribution.