Bachelor of Design (Strategic Design)

Why choose this course?

This course is ideal if you’re curious about people and systems, enjoy big‑picture thinking, and want to use your creativity to tackle real‑world challenges. Design today goes far beyond creating objects or visuals. Organisations are turning to designers to help solve some of the most complex challenges facing communities, businesses and the world. Strategic designers think broadly and creatively. They ask the right questions, explore different perspectives and bring people together to shape thoughtful, ethical and sustainable solutions. 

In this major you’ll learn how design can influence systems, services and experiences. You’ll explore how people, environments, policies and technologies interact and how designers can create meaningful change within these contexts. You’ll graduate with a future-focused skill set and a strong understanding of design’s role in social impact, innovation and sustainable decision making. 

You’ll be accomplished systems thinkers and problem solvers, able to grasp the big picture of implications and opportunities, communicate these design insights to diverse audiences, and pivot for solutions-focused employers and your own career. 

You can also extend your study to 4 years (full-time) and gain a postgraduate qualification too. The vertical double degree in Bachelor of Design (Strategic Design) / Master of Design (Strategic Design) gives you advanced expertise and a competitive edge in the job market. 

Real-world learning

Practical and hands-on learning feature throughout the major. You’ll work on real projects, case studies and gain experiences that reflect the challenges designers face in practice.  

In your final year you will choose a capstone experience that supports your transition from student to emerging design professional. You can focus on building a purposeful portfolio that communicates your design identity and capabilities, or you can apply your knowledge directly in a workplace setting through a work integrated learning placement. Both pathways help you deepen your understanding of professional expectations, strengthen your communication and reflection skills and build confidence as you prepare for your future career. On-site internships may be available in your location or you can complete a virtual placement. 

Through your complementary studies you can take part in a design study tour overseas and network with international design industry professionals. 

Many of our teaching staff are award-winning professors, accomplished researchers and industry leaders. They bring the latest insights from their fields of study and practice to the classroom, creating an authentic learning environment.  

If you want to travel overseas, immerse yourself in a different culture and be on pace with the design trends emerging in another country, the Bachelor of Design – International (Strategic Design) is another option available to you.