Send me a PDF copyReal-world learning with the Australian Grand Prix Corporation
As part of the final year Bachelor of Business capstone unit, QUT Business School students had the ultimate opportunity to tackle a real-world problem for the Australian Grand Prix Corporation (AGPC). Responsible for delivering two of Australia’s most iconic motorsport events - the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix (MotoGP) - the AGPC asked more than 600 final-year business students to think big and devise innovative strategies to attract more international visitors to these sell-out spectacles. The top three performing teams were flown down to Melbourne to pitch their solutions directly to AGPC’s C-Suite and stakeholders from Tourism Victoria.
Real-world learning with the Australian Grand Prix Corporation
As part of the final year Bachelor of Business capstone unit, QUT Business School students had the ultimate opportunity to tackle a real-world problem for the Australian Grand Prix Corporation (AGPC). Responsible for delivering two of Australia’s most iconic motorsport events - the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix (MotoGP) - the AGPC asked more than 600 final-year business students to think big and devise innovative strategies to attract more international visitors to these sell-out spectacles. The top three performing teams were flown down to Melbourne to pitch their solutions directly to AGPC’s C-Suite and stakeholders from Tourism Victoria.
Highlights
- Develop the capability to evaluate advanced analytics for business decision making.
- Learn how organisations govern, assess and justify AI-enabled decision systems.
- Build forecasting and scenario planning skills to support business strategy.
- Translate complex analytical insights into organisational recommendations.
- Position yourself at the intersection of business strategy and decision intelligence.
Highlights
- Develop the capability to evaluate advanced analytics for business decision making.
- Learn how organisations govern, assess and justify AI-enabled decision systems.
- Build forecasting and scenario planning skills to support business strategy.
- Translate complex analytical insights into organisational recommendations.
- Position yourself at the intersection of business strategy and decision intelligence.
Explore this course
In today's data-driven economy, strategic business analytics forms the decision-intelligence engine of modern organisations, connecting insight, technology and business leadership.
This major will prepare you to lead with insight in a rapidly evolving digital world. Build a strong foundation in business while developing the ability to critically assess analytics approaches, understand their economic and strategic impact and guide organisations in adopting emerging technologies responsibly.
Rather than focusing on coding-heavy data science, this major develops your capability to evaluate advanced analytics - including optimisation, simulation and AI-enabled decision systems -and determine when and how they create real business value.
Through core business units, you'll develop a strong foundation in critical thinking, problem-solving, teamwork, business ethics and professional communication - skills that are in high demand.
In your major, you will:
- frame business problems analytically and apply appropriate digital tools to generate data-driven insights across organisational contexts
- use forecasting and scenario planning to evaluate uncertainty and long-term performance
- assess the value of data and analytics initiatives
- understand governance, regulatory and ethical considerations in responsible AI adoption, including algorithmic accountability, privacy regulation and data sovereignty
- develop communication skills that will enable you to explain analytics-informed recommendations
- learn to apply analytical insight across various business functions including marketing, finance, operations and risk management
- integrate analytics, strategy and governance in a final-year capstone experience.
Real-world learning
From your first year, you'll engage in practical learning experiences that reflect real business environments. You'll analyse real organisational challenges, develop technology-enabled proposals and apply structured decision-making frameworks to complex scenarios.
Throughout the major, you will examine real-world governance failures, participate in simulated regulatory hearings and evaluate authentic cases involving algorithmic accountability and data-driven risk.
In your final year capstone, you will integrate analytics, strategy and governance to deliver evidence-based recommendations that demonstrate your readiness to contribute in professional settings.
In addition, our WIL program offers internship opportunities with leading organisations, helping you build valuable professional networks and gain practical industry experience.
Careers and outcomes
The strategic business analytics major will prepare you to operate in data-rich environments across commercial enterprises, government agencies, small and medium businesses, and not-for-profit organisations. You'll be prepared to support strategic planning, performance improvement and responsible technology adoption in an increasingly digital economy.
Possible careers
- Analytics advisor
- Business analyst
- Data governance analyst
- Digital transformation manager
- Management consultant
- Risk analyst
- Strategic planning analyst
- ATAR/selection rank threshold
- 70.00
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2026.
Don't have a ATAR/selection rank?
- Course code
- BS05
- QTAC code
- 413021
- CRICOS code
- 003491G
-
- Online
- Gardens Point
-
- Gardens Point
- 3 years full-time
- 6 years part-time
- 3 years full-time
- February and July
- February, July and November
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
- General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)
Year 12 early offer scheme
If you're a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.
Find out more about the QUT Year 12 Early Offer Scheme
Helping you to get into your course
If you don't think your ATAR or selection rank is high enough to get into this course, you can guarantee your entry with guaranteed advanced standing by upgrading through one the following programs which you can select as one of your QTAC preferences:
QUT College Diplomas
As a QUT College Diploma in Business, Entrepreneurship (business pathway), or Esports (business pathway) graduate you will automatically receive an offer to start the Bachelor of Business within one week after completion of the diploma. You will also automatically receive up to 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time).
Find out more about the QUT College Diploma in Business
Find out more about the QUT College Diploma in Entrepreneurship
Find out more about the QUT College Diploma in Esports
Dual TAFE-Qld Greater Brisbane/QUT award
If you enrol via a QTAC offer in a Diploma of Business/Diploma of Leadership and Management dual TAFE-Qld Brisbane/QUT award or a Diploma of Business/Diploma of Marketing and Communication dual TAFE-Qld Brisbane/QUT award you will automatically receive a QUT conditional offer in June (semester 1 QTAC offer) or October (semester 2 QTAC offer) after your enrolment at TAFE-Qld Greater Brisbane is confirmed.
Upon completion of the TAFE-Qld diploma you will be able to enrol at QUT. You will also automatically receive 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time). More details will be provided in your QUT conditional offer letter.
Offer guarantee
If you achieve an ATAR or selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course in the Semester 1 offer rounds, up to the main offer round in mid-January.
VET guarantee
If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course in the Semester 1 offer rounds.
Advanced standing
If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.
Deferment
You can defer your offer and postpone the start of your course for one year.
More about deferring your offer
Adjustments to your ATAR/selection rank
Any adjustments you receive to your ATAR or selection rank will be applied to this course.
Find out if you’re eligible for an adjustment to your ATAR or selection rank
Offers we made to school leavers in Semester 1, 2025
The figures listed in the tables below reflect the offers that were made to recent ATAR students. The entry thresholds box at the top of this page shows the lowest adjusted ATAR/selection rank required to receive an offer for all applicants for the most recent January QTAC offer round.
| Excluding adjustments | Including adjustments | |
|---|---|---|
| Highest ATAR/selection rank to receive an offer |
Selection rank
97.60
|
Selection rank
99.95
|
| Median ATAR/selection rank to receive an offer |
Selection rank
77.30
|
Selection rank
79.00
|
| Lowest ATAR/selection rank to receive an offer |
Selection rank
65.10
|
Selection rank
70.00
|
You can find out more about your fellow students’ backgrounds with this course’s student profile.
Other admission options
If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).
I completed my studies outside of Australia
Select the country where you completed your studies to see a guide to the grades you need to apply for this course.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
Assumed knowledge
- General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)
You must have achieved this study at a level comparable to Australian Year 12 or in recognised post-secondary studies.
I completed secondary school in Australia
Assumed knowledge
Before you start this course we assume you have sound knowledge in these areas:
- General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)
- ATAR/selection rank
- 70.00
Offer guarantee
If you completed secondary school in Australia and achieve an ATAR/selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
VET guarantee
If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / One Skill Retake | 6.5 | 6 | 6 | 6 | 6 |
|
Cambridge C1 Advanced
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| PTE Academic | 58 | 50 | 50 | 50 | 50 |
| TOEFL iBT Australia Test (120 scale) | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2027 fees
2027: Fee available from October
2027 fees
2027: Fee available from July
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
You can apply for scholarships to help you with study and living costs.
International Merit Scholarship
A high achievement scholarship for future international undergraduate and postgraduate students.
- Scholarship eligibility
- Academic performance
International Talent Scholarship
A new scholarship for 2026 that covers tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
Updates about this course
The Bachelor of Business (Strategic Business Analytics) is available from 2027.
Keep up to date
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